First things first, let’s get formalities out of the way: SEO stands for Search Engine Optimization, and it’s a term that you will be hearing a lot about in the field of digital advertising. The purpose of SEO is to increase the traffic to your website and increase its quality, using organic (organic here is used to mean non-paid) search engine results. If you are a business owner, SEO is of great use to you because high website traffic = more sales.
Put simply, SEO works by improving your website’s content and performance to give it a better chance of being visible on search engine results, specifically when people search for products or services related to your brand. The more highly your website is ranked on search result pages, the more exposure your business can get. This process is applicable to Google, Bing, and all other search engines people might be using.
Although SEO is very focused on search engines, it also focuses greatly on users and on their experience with your website. Good SEO requires knowledge about your target audience, what they might be looking for online, the type of content they regularly consume, and more. It’s also important to figure out what keywords people are using online, and how you can use that knowledge to boost your website’s visibility.