+212 (0)6 24 40 63 95

 contact@webdono.com

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Ready to start your project?

contact@webdono.com

Contact Us

+212 (0)6 24 40 63 95

contact@webdono.com

Riad Azzaytoune a coté de Lycée Badr, Meknes 50050

webdono

Advertising

As a new business owner, you may be feeling a bit overwhelmed with all of the aspects that come with owning a business and establishing a trusted brand. Certainly, you should be aware of the many benefits advertising can have on the growth of your business. This makes advertising, in all of its different forms, one of the most important steps you need to look at when starting your business.

Advertising comes in different shapes and forms, depending on the type pf service and products you’re offering. Due to the importance and old age of this concept, it has been heavily studies by professionals in order to come up with the most effective ways that business can use to help grow. Considering the era of digital media and the internet that we’re currently experiencing, Digital advertisement has become one of the most interesting types of advertising out there. If you’re looking to grow your business, experience a boom in sales and see an influx of new customer through digital advertising, then you’ve come to the right place.

What is advertising?

As a new business owner, you may be feeling a bit overwhelmed with all of the aspects that come with owning a business and establishing a trusted brand. Certainly, you should be aware of the many benefits advertising can have on the growth of your business. This makes advertising, in all of its different forms, one of the most important steps you need to look at when starting your business.

Advertising comes in different shapes and forms, depending on the type pf service and products you’re offering. Due to the importance and old age of this concept, it has been heavily studies by professionals in order to come up with the most effective ways that business can use to help grow. Considering the era of digital media and the internet that we’re currently experiencing, Digital advertisement has become one of the most interesting types of advertising out there. If you’re looking to grow your business, experience a boom in sales and see an influx of new customer through digital advertising, then you’ve come to the right place.

Digital Advertising

Digital advertising is nothing new, the concept is as old as the internet. In fact, businesses today spend over $250 billion on digital marketing alone yearly. It is certainly a part of the industry that cannot be ignored. The yearly amount spent by businesses on digital advertising continues to grow each year, considering the impressive return on investment (ROI) generated by digital ads.

Return on investment or return on costs is a ratio between net income and investment. A high ROI means the investment’s gains compare favorably to its cost.

No advertising strategy can be affective today without a strong focus on digital marketing. Why? Simply because digital marketing targets online spaces that people today usually turn to in order to find new products or request services. Just like traditional advertising, its goal is to promote your business, therefore generating more brand awareness, more sales etc. Except, digital marketing is focused on digital spaces. Instead of billboards and magazines, your ads will appear on Google, Facebook, YouTube, and more.

Digital advertisement is so effective for many reasons, one of them being that it’s a targeted, data-driven strategy. Its results are easily measurable, contrary to other traditional methods. Throughout every step of the buying funnel, digital advertisement can be present to help you reach more customers and drive more revenue. Digital advertisement simply makes more sense to be used as the go-to plan in today’s market, considering how prevalent the internet and digital media are.

If you’re aware already of how digital marketing works, and are looking for a professional agency to help you reap its benefits. Contact WebDono here for a devis.

How does digital advertising work?

Digital advertising works on many different aspects online aspects to give your brand more exposure and drive in more customers. Those aspects can be divided into 4 main categories:

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Search Display:

Today, 80% of people begin their search of a product or service online. They tend to use their preferred search engine like Google or Bing to start looking for the product or service they intend to purchase. Digital advertising will allow you to promote your business on those platforms, to people who are already interested in it. This works by using either natural referencing (also referred to as SEO: search engine optimization), or by paying for your ads to come up with search results. Both of these methods work by targeting specific keywords related to your business.

Visual display:

90% of internet users state that videos have helped them make purchase decisions online. That number is certainly a high one, which is why display is an important part of digital marketing. Display advertising allows you control the visual image that the public associates with your business or your products, which gives you the freedom to employ compelling videos and images in your ads. Display advertising works by literally displaying your ad across different affiliated websites and platforms. This means that the users of said platform will be exposed to your ad, therefore getting familiarized with your brand and products or services.

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Social media:

Social media is one of most prevalent ways to use digital advertising today, due to the massive and perpetually growing number of users that these platforms attract each day. Social media platforms include not only the famous Facebook, Instagram, and twitter, but also less used ones like LinkedIn and Pinterest. Advertising your business on social media will allow you to make use of the photo and video features that come with each, building a personalized image for your brand. This will make it easier for potential customers to find out about your brand, get familiar with it, and stay in close contact with it.

Influencer collaborations:

Another form of digital advertising that usually goes hand in hand with social media is influencer partnerships. Influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic, usually with large numbers of followers and remarkable engagement from said followers. The way influencer partnerships can be useful to brands is through product endorsement and product placement. What this basically means is that the influencer will display your brand to their followers and advertise it for a set price.

Ready to start your project?

We will help you achieve your goals and grow your business.

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