{"id":987518398,"date":"2026-11-12T11:50:37","date_gmt":"2026-11-12T11:50:37","guid":{"rendered":"https:\/\/www.webdono.com\/project\/direct-bladi\/"},"modified":"2026-11-12T11:50:37","modified_gmt":"2026-11-12T11:50:37","slug":"direct-bladi","status":"publish","type":"project","link":"https:\/\/www.webdono.com\/es\/project\/direct-bladi\/","title":{"rendered":"Direct Bladi"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_class=\u00bbwd-sec wd-style\u00bb _builder_version=\u00bb4.27.4&#8243; custom_padding=\u00bb0px||0px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.wd-sec h1,.wd-sec h2,.wd-sec h3,.wd-sec h4,.wd-sec .et_pb_module_header{font-family:'Poppins',Helvetica,Arial,sans-serif 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.et_pb_text_inner{font-size:52px;}}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.wd-quote .et_pb_text_inner{position:relative;max-width:840px;margin:0 auto;color:#ffffff;font-family:'Poppins',sans-serif;font-weight:600;font-size:30px;line-height:1.55;text-align:center;}<!-- [et_pb_line_break_holder] -->.wd-quote .et_pb_text_inner:before{content:\"\\201C\";position:absolute;top:-54px;left:50%;transform:translateX(-50%);font-size:120px;line-height:1;color:rgba(125,211,252,.5);font-family:Georgia,serif;}<!-- [et_pb_line_break_holder] -->@media (max-width:767px){.wd-quote .et_pb_text_inner{font-size:22px;}}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.wd-cta{position:relative;overflow:hidden;}<!-- [et_pb_line_break_holder] -->.wd-cta:before,.wd-cta:after{content:'';position:absolute;border-radius:50%;filter:blur(80px);z-index:1;pointer-events:none;}<!-- [et_pb_line_break_holder] -->.wd-cta:before{width:440px;height:440px;background:radial-gradient(circle at 30% 30%,#60a5fa,#1d4ed8);top:-160px;left:-120px;opacity:.4;animation:wd-float 20s ease-in-out infinite;}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_class=\u00bbwd-sec wd-hero\u00bb _builder_version=\u00bb4.27.8&#8243; use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb145deg\u00bb background_color_gradient_stops=\u00bb#1e3a8a 0%|#2563eb 47%|#0891b2 100%\u00bb background_color_gradient_start=\u00bb#1e3a8a\u00bb background_color_gradient_end=\u00bb#0891b2&#8243; custom_padding=\u00bb150px||150px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb72px||72px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; width=\u00bb90%\u00bb max_width=\u00bb900px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbwd-eyebrow\u00bb _builder_version=\u00bb4.27.4&#8243; text_text_color=\u00bb#bcd4ff\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||18px||false|false\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb750ms\u00bb global_colors_info=\u00bb{}\u00bb]Direct Bladi[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb58px\u00bb header_letter_spacing=\u00bb-1.5px\u00bb header_line_height=\u00bb1.14em\u00bb text_orientation=\u00bbcenter\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb850ms\u00bb header_font_size_tablet=\u00bb42px\u00bb header_font_size_phone=\u00bb30px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>Nadie conoc\u00eda esta marca.<br \/><span class=\"wd-grad-hi\">As\u00ed es como lo cambiamos.<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_class=\u00bbwd-sec\u00bb _builder_version=\u00bb4.27.4&#8243; background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb140px||140px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb82px||82px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; width=\u00bb90%\u00bb max_width=\u00bb760px\u00bb custom_padding=\u00bb0px||54px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_font_size=\u00bb42px\u00bb header_2_letter_spacing=\u00bb-1px\u00bb header_2_line_height=\u00bb1.24em\u00bb text_orientation=\u00bbcenter\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb750ms\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb29px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><span class=\"wd-grad-text\">Sobre Direct Bladi<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-bar\"><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb4&#8243; module_class=\u00bbwd-mid\u00bb _builder_version=\u00bb4.27.4&#8243; width=\u00bb90%\u00bb max_width=\u00bb1120px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#43506a\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb sticky_enabled=\u00bb0&#8243; text_font_size_phone=\u00bb15px\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb text_line_height_phone=\u00bb1.7em\u00bb text_font_size_tablet=\u00bb17px\u00bb text_line_height_tablet=\u00bb1.9em\u00bb]<\/p>\n<div class=\"wd-body\">\n<p>Direct Bladi es una plataforma de reservas de viajes que ayuda a los marroqu\u00edes residentes en el extranjero a reservar billetes de ferri, avi\u00f3n y autocar a Marruecos, con un acompa\u00f1amiento personalizado en cada etapa.<\/p>\n<p>Con atenci\u00f3n al cliente en dariya, amazigh, franc\u00e9s y espa\u00f1ol, la plataforma combina comodidad con algo igual de importante: tranquilidad.<\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.webdono.com\/wp-content\/uploads\/2026\/09\/directbladilogo.png\u00bb title_text=\u00bbdirectbladilogo\u00bb _builder_version=\u00bb4.27.8&#8243; width=\u00bb39%\u00bb module_alignment=\u00bbcenter\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbright\u00bb animation_duration=\u00bb850ms\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_class=\u00bbwd-sec\u00bb _builder_version=\u00bb4.27.4&#8243; background_color=\u00bb#f4f8ff\u00bb custom_padding=\u00bb140px||140px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb82px||82px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; width=\u00bb90%\u00bb max_width=\u00bb760px\u00bb custom_padding=\u00bb0px||54px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_font_size=\u00bb42px\u00bb header_2_letter_spacing=\u00bb-1px\u00bb header_2_line_height=\u00bb1.24em\u00bb text_orientation=\u00bbcenter\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb750ms\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb29px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><span class=\"wd-grad-text\">El reto<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-bar\"><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb2_5,3_5&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb4&#8243; module_class=\u00bbwd-mid\u00bb _builder_version=\u00bb4.27.4&#8243; width=\u00bb90%\u00bb max_width=\u00bb1120px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.webdono.com\/wp-content\/uploads\/2026\/09\/challenge-1.png\u00bb title_text=\u00bbchallenge (1)\u00bb module_class=\u00bbwd-frame\u00bb _builder_version=\u00bb4.27.8&#8243; module_alignment=\u00bbcenter\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_duration=\u00bb850ms\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#43506a\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb global_colors_info=\u00bb{}\u00bb text_font_size_phone=\u00bb15px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_phone=\u00bb1.7em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb text_font_size_tablet=\u00bb17px\u00bb text_line_height_tablet=\u00bb1.9em\u00bb]<\/p>\n<div class=\"wd-body\">\n<p>Direct Bladi llegaba a las redes sociales con un objetivo claro: aumentar su notoriedad, atraer visitantes a su plataforma y generar reservas.<\/p>\n<p>Pero hab\u00eda un problema.<\/p>\n<p class=\"lead\">La gente no reserva sus viajes con marcas en las que no conf\u00eda.<\/p>\n<p>Y en el sector de los viajes, la confianza importa todav\u00eda m\u00e1s. No solo le pides a alguien que compre un billete. Le pides que te conf\u00ede su viaje de vuelta a casa.<\/p>\n<p>El reto no era simplemente llamar la atenci\u00f3n.<\/p>\n<p class=\"lead\">Era convertir una marca desconocida en una con la que la gente se sintiera segura al reservar.<\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_class=\u00bbwd-sec wd-band\u00bb _builder_version=\u00bb4.27.4&#8243; use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb145deg\u00bb background_color_gradient_stops=\u00bbrgba(11,28,66,0.95) 0%|rgba(37,99,235,0.82) 48%|rgba(8,145,178,0.88) 100%\u00bb background_color_gradient_overlays_image=\u00bbon\u00bb background_color_gradient_start=\u00bbrgba(11,28,66,0.94)\u00bb background_color_gradient_end=\u00bbrgba(8,145,178,0.88)\u00bb background_image=\u00bbhttps:\/\/www.webdono.com\/wp-content\/uploads\/2026\/09\/directbladi-hero.jpg\u00bb parallax=\u00bbon\u00bb custom_padding=\u00bb128px||128px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb94px||94px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; width=\u00bb90%\u00bb max_width=\u00bb860px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_font_size=\u00bb42px\u00bb header_2_letter_spacing=\u00bb-1px\u00bb header_2_line_height=\u00bb1.24em\u00bb text_orientation=\u00bbcenter\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb750ms\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb29px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><span class=\"wd-grad-hi\">La soluci\u00f3n<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-bar\"><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00bb4.27.8&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#dfe8fb\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb760px\u00bb module_alignment=\u00bbcenter\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_font_size_phone=\u00bb15px\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb text_line_height_phone=\u00bb1.7em\u00bb sticky_enabled=\u00bb0&#8243; text_font_size_tablet=\u00bb17px\u00bb text_line_height_tablet=\u00bb1.9em\u00bb]<\/p>\n<div class=\"wd-body dark\">\n<p>En lugar de hablar de viajes, empezamos hablando de lo que hace que la gente viaje.<\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#dfe8fb\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb760px\u00bb module_alignment=\u00bbcenter\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_font_size_phone=\u00bb15px\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb text_line_height_phone=\u00bb1.7em\u00bb sticky_enabled=\u00bb0&#8243; text_font_size_tablet=\u00bb17px\u00bb text_line_height_tablet=\u00bb1.9em\u00bb]<\/p>\n<div class=\"wd-body dark\">\n<p>Antes de promocionar servicios, precios o rutas, nos centramos en las emociones que llevan a miles de marroqu\u00edes residentes en el extranjero a volver cada a\u00f1o.<\/p>\n<p>Las reuniones familiares que echan de menos. Los recuerdos de infancia que atesoran. Las tradiciones con las que crecieron. La sensaci\u00f3n de estar por fin de vuelta donde pertenecen.<\/p>\n<p>Porque la gente no vuelve a Marruecos por un billete de ferri.<\/p>\n<p>Vuelve por lo que le espera al otro lado.<\/p>\n<p class=\"lead\">Esa idea se convirti\u00f3 en la base de nuestra estrategia de contenidos.<\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_class=\u00bbwd-sec\u00bb _builder_version=\u00bb4.27.4&#8243; background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb140px||140px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb82px||82px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; width=\u00bb90%\u00bb max_width=\u00bb780px\u00bb custom_padding=\u00bb0px||52px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_font_size=\u00bb42px\u00bb header_2_letter_spacing=\u00bb-1px\u00bb header_2_line_height=\u00bb1.24em\u00bb text_orientation=\u00bbcenter\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb750ms\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb29px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><span class=\"wd-grad-text\">C\u00f3mo dimos vida a la estrategia<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-bar\"><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\u00bbwd-steps\u00bb _builder_version=\u00bb4.27.4&#8243; width=\u00bb90%\u00bb max_width=\u00bb800px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbEmpezamos por la emoci\u00f3n\u00bb image=\u00bbdata:image\/svg+xml;base64,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\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.27.4&#8243; header_font=\u00bbPoppins|600|||||||\u00bb header_text_color=\u00bb#141b2d\u00bb header_font_size=\u00bb21px\u00bb body_font=\u00bbInter||||||||\u00bb body_text_color=\u00bb#5b6270&#8243; body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.85em\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbright\u00bb animation_duration=\u00bb600ms\u00bb animation_intensity_slide=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Antes de presentar Direct Bladi, presentamos un sentimiento.<\/p>\n<p>Con contenidos nost\u00e1lgicos sobre Marruecos, la familia, las tradiciones, la comida y los recuerdos cotidianos, creamos contenido con el que la gente se identificaba al instante.<\/p>\n<p>En lugar de pedir atenci\u00f3n, nos la ganamos.<br \/>En lugar de vender, conectamos.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbDespu\u00e9s construimos confianza\u00bb image=\u00bbdata:image\/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHdpZHRoPScxMjAnIGhlaWdodD0nMTIwJyB2aWV3Qm94PScwIDAgMTIwIDEyMCc+PGRlZnM+PGxpbmVhckdyYWRpZW50IGlkPSdnJyB4MT0nMCcgeTE9JzAnIHgyPScxJyB5Mj0nMSc+PHN0b3Agb2Zmc2V0PScwJyBzdG9wLWNvbG9yPScjMjU2M2ViJy8+PHN0b3Agb2Zmc2V0PScxJyBzdG9wLWNvbG9yPScjMGVhNWU5Jy8+PC9saW5lYXJHcmFkaWVudD48L2RlZnM+PGNpcmNsZSBjeD0nNjAnIGN5PSc2MCcgcj0nNTQnIGZpbGw9J3VybCgjZyknLz48Y2lyY2xlIGN4PSc2MCcgY3k9JzYwJyByPSc1NCcgZmlsbD0nbm9uZScgc3Ryb2tlPScjZmZmZmZmJyBzdHJva2Utb3BhY2l0eT0nLjI4JyBzdHJva2Utd2lkdGg9JzMnLz48dGV4dCB4PSc2MCcgeT0nNjAnIGR5PScuMzVlbScgdGV4dC1hbmNob3I9J21pZGRsZScgZm9udC1mYW1pbHk9J1BvcHBpbnMsQXJpYWwsc2Fucy1zZXJpZicgZm9udC1zaXplPSc0MCcgZm9udC13ZWlnaHQ9JzgwMCcgZmlsbD0nI2ZmZmZmZic+MDI8L3RleHQ+PC9zdmc+\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.27.4&#8243; header_font=\u00bbPoppins|600|||||||\u00bb header_text_color=\u00bb#141b2d\u00bb header_font_size=\u00bb21px\u00bb body_font=\u00bbInter||||||||\u00bb body_text_color=\u00bb#5b6270&#8243; body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.85em\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbright\u00bb animation_duration=\u00bb600ms\u00bb animation_delay=\u00bb110ms\u00bb animation_intensity_slide=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Una vez captada la atenci\u00f3n del p\u00fablico, fuimos presentando la marca poco a poco.<\/p>\n<p>Pero en lugar de enumerar funcionalidades y servicios, nos centramos en responder una pregunta mucho m\u00e1s importante:<\/p>\n<p class=\"q\">&#8220;\u00bfPor qu\u00e9 deber\u00eda confiar en vosotros?&#8221;<\/p>\n<p>Mostramos la experiencia de la empresa, su atenci\u00f3n al cliente multiling\u00fce, su trayectoria en el sector y su compromiso de ayudar a los viajeros antes, durante y despu\u00e9s de su viaje.<\/p>\n<p>Cada contenido se dise\u00f1\u00f3 para reducir la incertidumbre y reforzar la credibilidad.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbPusimos personas detr\u00e1s de la marca\u00bb image=\u00bbdata:image\/svg+xml;base64,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\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.27.4&#8243; header_font=\u00bbPoppins|600|||||||\u00bb header_text_color=\u00bb#141b2d\u00bb header_font_size=\u00bb21px\u00bb body_font=\u00bbInter||||||||\u00bb body_text_color=\u00bb#5b6270&#8243; body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.85em\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbright\u00bb animation_duration=\u00bb600ms\u00bb animation_delay=\u00bb220ms\u00bb animation_intensity_slide=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>La gente conf\u00eda m\u00e1s en las personas que en los logotipos.<\/p>\n<p>Por eso creamos contenidos protagonizados por la fundadora y su visi\u00f3n.<\/p>\n<p>Al mostrar a las personas detr\u00e1s de la plataforma, hicimos que la marca resultara m\u00e1s cercana, aut\u00e9ntica y fiable.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbPor \u00faltimo, convertimos la confianza en acci\u00f3n\u00bb image=\u00bbdata:image\/svg+xml;base64,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\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.27.4&#8243; header_font=\u00bbPoppins|600|||||||\u00bb header_text_color=\u00bb#141b2d\u00bb header_font_size=\u00bb21px\u00bb body_font=\u00bbInter||||||||\u00bb body_text_color=\u00bb#5b6270&#8243; body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.85em\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbright\u00bb animation_duration=\u00bb600ms\u00bb animation_delay=\u00bb330ms\u00bb animation_intensity_slide=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Solo despu\u00e9s de construir notoriedad, conexi\u00f3n y credibilidad pasamos a contenidos orientados a la conversi\u00f3n.<\/p>\n<p>Ofertas promocionales, promociones por tiempo limitado, llamadas a la acci\u00f3n y colaboraciones con influencers sirvieron para transformar la confianza en reservas.<\/p>\n<p>Cada etapa ten\u00eda un prop\u00f3sito.<br \/>Cada contenido acercaba al p\u00fablico un paso m\u00e1s a la acci\u00f3n.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb90%\u00bb max_width=\u00bb585px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.webdono.com\/wp-content\/uploads\/2026\/09\/direct-bladi.jpg\u00bb title_text=\u00bbdirect bladi\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4&#8243; width=\u00bb90%\u00bb max_width=\u00bb600px\u00bb custom_padding=\u00bb22px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbwd-igcap\u00bb _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb]@direct__bladi[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_class=\u00bbwd-sec\u00bb _builder_version=\u00bb4.27.4&#8243; background_color=\u00bb#f4f8ff\u00bb custom_padding=\u00bb140px||140px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb82px||82px||true|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; width=\u00bb90%\u00bb max_width=\u00bb760px\u00bb custom_padding=\u00bb0px||54px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_font_size=\u00bb42px\u00bb header_2_letter_spacing=\u00bb-1px\u00bb header_2_line_height=\u00bb1.24em\u00bb text_orientation=\u00bbcenter\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb750ms\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb29px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><span class=\"wd-grad-text\">Resultados<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-bar\"><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb max_width=\u00bb895px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#43506a\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb text_font_size_phone=\u00bb15px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_phone=\u00bb1.7em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb text_font_size_tablet=\u00bb17px\u00bb text_line_height_tablet=\u00bb1.9em\u00bb]<\/p>\n<div class=\"wd-body\">\n<p style=\"text-align: center;\">En solo unos meses, Direct Bladi consolid\u00f3 una fuerte presencia en redes sociales y construy\u00f3 una comunidad comprometida en torno a la marca.<\/p>\n<p style=\"text-align: center;\">Varios contenidos generaron decenas de miles de visualizaciones, y los v\u00eddeos con mejor rendimiento superaron las <strong>346.000 visualizaciones.<\/strong><\/p>\n<p style=\"text-align: center;\">Y lo m\u00e1s importante: la marca logr\u00f3 posicionarse como una plataforma de viajes de confianza para los marroqu\u00edes residentes en el extranjero.<\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; 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