{"id":987518397,"date":"2026-11-12T11:50:35","date_gmt":"2026-11-12T11:50:35","guid":{"rendered":"https:\/\/www.webdono.com\/project\/la-perla-ice\/"},"modified":"2026-11-12T11:50:35","modified_gmt":"2026-11-12T11:50:35","slug":"la-perla-ice","status":"publish","type":"project","link":"https:\/\/www.webdono.com\/es\/project\/la-perla-ice\/","title":{"rendered":"La Perla ICE"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_class=\u00bbwd-sec wd-style\u00bb _builder_version=\u00bb4.27.4&#8243; custom_padding=\u00bb0px||0px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.wd-sec h1,.wd-sec h2,.wd-sec h3,.wd-sec h4,.wd-sec .et_pb_module_header{font-family:'Poppins',Helvetica,Arial,sans-serif 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.et_pb_text_inner{font-size:52px;}}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.wd-quote .et_pb_text_inner{position:relative;max-width:840px;margin:0 auto;color:#ffffff;font-family:'Poppins',sans-serif;font-weight:600;font-size:30px;line-height:1.55;text-align:center;}<!-- [et_pb_line_break_holder] -->.wd-quote .et_pb_text_inner:before{content:\"\\201C\";position:absolute;top:-54px;left:50%;transform:translateX(-50%);font-size:120px;line-height:1;color:rgba(125,211,252,.5);font-family:Georgia,serif;}<!-- [et_pb_line_break_holder] -->@media (max-width:767px){.wd-quote .et_pb_text_inner{font-size:22px;}}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.wd-cta{position:relative;overflow:hidden;}<!-- [et_pb_line_break_holder] -->.wd-cta:before,.wd-cta:after{content:'';position:absolute;border-radius:50%;filter:blur(80px);z-index:1;pointer-events:none;}<!-- [et_pb_line_break_holder] -->.wd-cta:before{width:440px;height:440px;background:radial-gradient(circle at 30% 30%,#60a5fa,#1d4ed8);top:-160px;left:-120px;opacity:.4;animation:wd-float 20s ease-in-out infinite;}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_class=\u00bbwd-sec wd-hero\u00bb _builder_version=\u00bb4.27.4&#8243; use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb145deg\u00bb background_color_gradient_stops=\u00bbrgba(11,28,66,0.95) 0%|rgba(37,99,235,0.82) 48%|rgba(8,145,178,0.88) 100%\u00bb background_color_gradient_start=\u00bbrgba(11,28,66,0.94)\u00bb background_color_gradient_end=\u00bbrgba(8,145,178,0.88)\u00bb custom_padding=\u00bb150px||150px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb72px||72px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; width=\u00bb90%\u00bb max_width=\u00bb900px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbwd-eyebrow\u00bb _builder_version=\u00bb4.27.4&#8243; text_text_color=\u00bb#bcd4ff\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||18px||false|false\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb750ms\u00bb global_colors_info=\u00bb{}\u00bb]La Perla Ice[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb58px\u00bb header_letter_spacing=\u00bb-1.5px\u00bb header_line_height=\u00bb1.14em\u00bb text_orientation=\u00bbcenter\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb850ms\u00bb header_font_size_tablet=\u00bb42px\u00bb header_font_size_phone=\u00bb30px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>Kanbghik.<br \/><span class=\"wd-grad-hi\">Decirlo sin decirlo.<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_class=\u00bbwd-sec\u00bb _builder_version=\u00bb4.27.4&#8243; background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb140px||140px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb82px||82px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; width=\u00bb90%\u00bb max_width=\u00bb760px\u00bb custom_padding=\u00bb0px||54px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_font_size=\u00bb42px\u00bb header_2_letter_spacing=\u00bb-1px\u00bb header_2_line_height=\u00bb1.24em\u00bb text_orientation=\u00bbcenter\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb750ms\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb29px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><span class=\"wd-grad-text\">Sobre La Perla Ice<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-bar\"><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb4&#8243; module_class=\u00bbwd-mid\u00bb _builder_version=\u00bb4.27.4&#8243; width=\u00bb90%\u00bb max_width=\u00bb1120px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#43506a\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb text_font_size_tablet=\u00bb17px\u00bb text_font_size_phone=\u00bb15px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb1.9em\u00bb text_line_height_phone=\u00bb1.7em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-body\">\n<p>La Perla Ice es una cafeter&#237;a, pasteler&#237;a, panader&#237;a y restaurante en Mekn&#232;s (Marruecos) que sirve boller\u00eda, tartas y helados para los momentos cotidianos y las ocasiones especiales.<\/p>\n<p>Gran parte de su identidad se construye a trav\u00e9s de los propios productos &#8212; y de c\u00f3mo los clientes los comparten, desde tartas personalizadas para celebraciones hasta dulces de temporada.<\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.webdono.com\/wp-content\/uploads\/2026\/09\/perla-ice-logo-1-scaled.png\u00bb _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb title_text=\u00bbperla-ice-logo- (1)\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_class=\u00bbwd-sec\u00bb _builder_version=\u00bb4.27.4&#8243; background_color=\u00bb#f4f8ff\u00bb custom_padding=\u00bb140px||140px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb82px||82px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; width=\u00bb90%\u00bb max_width=\u00bb760px\u00bb custom_padding=\u00bb0px||54px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_font_size=\u00bb42px\u00bb header_2_letter_spacing=\u00bb-1px\u00bb header_2_line_height=\u00bb1.24em\u00bb text_orientation=\u00bbcenter\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb750ms\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb29px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><span class=\"wd-grad-text\">El reto<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-bar\"><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb2_5,3_5&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb4&#8243; module_class=\u00bbwd-mid\u00bb _builder_version=\u00bb4.27.4&#8243; width=\u00bb90%\u00bb max_width=\u00bb1120px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.webdono.com\/wp-content\/uploads\/2026\/09\/12812899_5055896.png\u00bb module_class=\u00bbwd-frame\u00bb _builder_version=\u00bb4.27.8&#8243; module_alignment=\u00bbcenter\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_duration=\u00bb850ms\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb title_text=\u00bb12812899_5055896&#8243; sticky_enabled=\u00bb0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#43506a\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb text_font_size_tablet=\u00bb17px\u00bb text_font_size_phone=\u00bb15px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb1.9em\u00bb text_line_height_phone=\u00bb1.7em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-body\">\n<p>La Perla Ice quer\u00eda que su comunicaci\u00f3n de San Valent\u00edn se sintiera aut\u00e9ntica.<\/p>\n<p class=\"lead\">En Marruecos, el cari\u00f1o es profundo &#8212; pero rara vez se dice en voz alta.<\/p>\n<p>La tarea no era vender un producto para la ocasi\u00f3n. Era ayudar a la gente a decir algo que normalmente no sabe c\u00f3mo decir.<\/p>\n<p class=\"lead\">El reto era la autenticidad, no la atenci\u00f3n.<\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_class=\u00bbwd-sec wd-band\u00bb _builder_version=\u00bb4.27.4&#8243; use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb145deg\u00bb background_color_gradient_stops=\u00bbrgba(11,28,66,0.95) 0%|rgba(37,99,235,0.82) 48%|rgba(8,145,178,0.88) 100%\u00bb background_color_gradient_overlays_image=\u00bbon\u00bb background_color_gradient_start=\u00bbrgba(11,28,66,0.94)\u00bb background_color_gradient_end=\u00bbrgba(8,145,178,0.88)\u00bb background_image=\u00bbhttps:\/\/www.webdono.com\/wp-content\/uploads\/2026\/09\/laperlaice-solution.jpg\u00bb parallax=\u00bbon\u00bb custom_padding=\u00bb128px||128px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb94px||94px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; width=\u00bb90%\u00bb max_width=\u00bb860px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_font_size=\u00bb42px\u00bb header_2_letter_spacing=\u00bb-1px\u00bb header_2_line_height=\u00bb1.24em\u00bb text_orientation=\u00bbcenter\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb750ms\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb29px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><span class=\"wd-grad-hi\">La soluci\u00f3n<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-bar\"><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00bb4.27.8&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#dfe8fb\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb760px\u00bb module_alignment=\u00bbcenter\u00bb text_font_size_tablet=\u00bb17px\u00bb text_font_size_phone=\u00bb15px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb1.9em\u00bb text_line_height_phone=\u00bb1.7em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-body dark\">\n<p>La idea: convertir un postre en un mensaje.<\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#dfe8fb\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb760px\u00bb module_alignment=\u00bbcenter\u00bb text_font_size_tablet=\u00bb17px\u00bb text_font_size_phone=\u00bb15px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb1.9em\u00bb text_line_height_phone=\u00bb1.7em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-body dark\">\n<p>La Perla Ice cre\u00f3 una tarta roja de edici\u00f3n limitada con una \u00fanica pegatina: &#8220;Kanbghik&#8221; &#8212; te quiero.<\/p>\n<p>Un v\u00eddeo de apoyo mostraba una conversaci\u00f3n de WhatsApp entre amigos, construida por completo en torno a ese peque\u00f1o gesto.<\/p>\n<p>Una pegatina. Una palabra. Un sentimiento que por fin se pod\u00eda regalar a otra persona.<\/p>\n<p class=\"lead\">Kanbghik se convirti\u00f3 en el mensaje. La tarta era solo la forma en que llegaba.<\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_class=\u00bbwd-sec\u00bb _builder_version=\u00bb4.27.4&#8243; background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb140px||140px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb82px||82px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; width=\u00bb90%\u00bb max_width=\u00bb780px\u00bb custom_padding=\u00bb0px||52px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_font_size=\u00bb42px\u00bb header_2_letter_spacing=\u00bb-1px\u00bb header_2_line_height=\u00bb1.24em\u00bb text_orientation=\u00bbcenter\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb750ms\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb29px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><span class=\"wd-grad-text\">Lo que entregamos<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.4&#8243; 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