{"id":987518390,"date":"2026-11-12T11:50:10","date_gmt":"2026-11-12T11:50:10","guid":{"rendered":"https:\/\/www.webdono.com\/fotos-de-producto-para-cooperativas-en-marruecos-una-guia-sencilla\/"},"modified":"2026-11-12T11:57:54","modified_gmt":"2026-11-12T11:57:54","slug":"fotos-de-producto-para-cooperativas-en-marruecos-una-guia-sencilla","status":"publish","type":"post","link":"https:\/\/www.webdono.com\/es\/fotos-de-producto-para-cooperativas-en-marruecos-una-guia-sencilla\/","title":{"rendered":"Fotos de producto para cooperativas en Marruecos: una gu\u00eda sencilla"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_class=\u00bbwd-sec wd-style\u00bb _builder_version=\u00bb4.27.8&#8243; custom_padding=\u00bb0px||0px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb0px||0px||false|false\u00bb collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code 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background_color_gradient_end=\u00bb#0891b2&#8243; background_image=\u00bbhttps:\/\/www.webdono.com\/wp-content\/uploads\/2026\/09\/abstract-background-with-low-poly-design-scaled.jpg\u00bb custom_padding=\u00bb140px||130px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb78px||70px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; width=\u00bb90%\u00bb max_width=\u00bb900px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbwd-eyebrow\u00bb _builder_version=\u00bb4.27.8&#8243; text_text_color=\u00bb#8fd4ec\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||16px||false|false\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb700ms\u00bb global_colors_info=\u00bb{}\u00bb]Agencia Webdono[\/et_pb_text][et_pb_post_title meta=\u00bboff\u00bb featured_image=\u00bboff\u00bb _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb title_font=\u00bbPoppins|700|||||||\u00bb title_text_align=\u00bbcenter\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb48px\u00bb title_line_height=\u00bb1.3em\u00bb title_font_size_tablet=\u00bb38px\u00bb title_font_size_phone=\u00bb24px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb title_line_height_tablet=\u00bb1.3em\u00bb title_line_height_phone=\u00bb1.3em\u00bb title_line_height_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_post_title][et_pb_text module_class=\u00bbwd-eyebrow\u00bb _builder_version=\u00bb4.27.9&#8243; text_text_color=\u00bb#8fd4ec\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||16px||false|false\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb700ms\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>\u00bfTus productos son tan bonitos en foto como en la realidad?<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<div class=\"wd-byline\"><span><b>Autor<\/b>DEBBAB Adnane<\/span> <br \/><span><b>Fecha<\/b>14\/09\/2026<\/span><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_class=\u00bbwd-sec\u00bb _builder_version=\u00bb4.27.8&#8243; background_color=\u00bb#ffffff\u00bb min_height=\u00bb1121.3px\u00bb custom_padding=\u00bb100px||70px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb64px||44px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.9&#8243; width=\u00bb90%\u00bb max_width=\u00bb980px\u00bb custom_padding=\u00bb0px||56px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.webdono.com\/wp-content\/uploads\/2026\/09\/1722700881001.jpg\u00bb title_text=\u00bb1722700881001&#8243; module_class=\u00bbwd-frame r16-9&#8243; _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; width=\u00bb90%\u00bb max_width=\u00bb800px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.9&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-toc\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<p class=\"t\">En este art\u00edculo<\/p>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<ol><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><a href=\"#why-photos-matter\">\u00bfPor qu\u00e9 son importantes las fotos para una cooperativa marroqu\u00ed?<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><a href=\"#spot-light\">Elegir el lugar y la luz adecuados<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><a href=\"#prepare-product\">Preparar el producto antes de hacer la foto<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><a href=\"#background\">Elegir un fondo sencillo y adecuado<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><a href=\"#framing-types\">Dominar el encuadre y los distintos tipos de fotos<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><a href=\"#smartphone-photos\">Usar el smartphone para conseguir mejores fotos<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><a href=\"#editing-photos\">Editar las fotos sin desvirtuar el producto<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><a href=\"#digital-channels\">Adaptar las fotos a los distintos canales digitales<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><a href=\"#new-value\">Una buena foto puede dar un nuevo valor a tus productos<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><a href=\"#lets-talk\">Hablemos de ello<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] -->  <\/ol>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_id=\u00bbwhy\u00bb module_class=\u00bbwd-sec\u00bb _builder_version=\u00bb4.27.8&#8243; background_color=\u00bb#f4f8ff\u00bb custom_padding=\u00bb110px||110px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb68px||68px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; width=\u00bb90%\u00bb max_width=\u00bb800px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-bar left\"><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00bb4.27.9&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#43506a\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb custom_margin=\u00bb26px||0px||false|false\u00bb text_font_size_tablet=\u00bb17px\u00bb text_font_size_phone=\u00bb15px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.75em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-article\">\n<p>Una cooperativa puede pasar meses perfeccionando un producto (un aceite de arg\u00e1n bien prensado, una miel de calidad, una alfombra tejida a mano) y aun as\u00ed ver c\u00f3mo se estancan sus ventas online. A menudo el problema es que la foto no muestra bien lo bueno del producto: su textura, sus colores, su envase, su artesan\u00eda.<\/p>\n<p>En una web, en Instagram, en Facebook, en WhatsApp Business o en un cat\u00e1logo online, la foto es casi siempre lo primero que mira un cliente potencial. Incluso antes de leer la descripci\u00f3n, ya est\u00e1 juzgando el producto con la vista.<\/p>\n<p>La buena noticia es que unas buenas fotos de producto para <a href=\"https:\/\/www.terroirdumaroc.gov.ma\/\" target=\"_blank\" rel=\"noopener\">cooperativas de Marruecos<\/a> no requieren una c\u00e1mara profesional ni un estudio para cambiar esta percepci\u00f3n. Con unas cuantas buenas pr\u00e1cticas sencillas en cuanto a luz, encuadre, fondo y preparaci\u00f3n, ya es posible poner mejor en valor un producto y dar una imagen m\u00e1s profesional del trabajo que hay detr\u00e1s.<\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/www.webdono.com\/wp-content\/uploads\/2026\/10\/Shooting-photo-produit-professionnel-sur-smartphone-compressed.jpg\u00bb alt=\u00bbFotograf\u00eda de un frasco %22Essence de Nuit%22 sobre una mesa de madera con un smartphone, iluminaci\u00f3n de estudio\u00bb title_text=\u00bbShooting photo produit professionnel sur smartphone-compressed\u00bb _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.9&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#43506a\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb custom_margin=\u00bb26px||0px||false|false\u00bb text_font_size_tablet=\u00bb17px\u00bb text_font_size_phone=\u00bb15px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.75em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>En el contexto marroqu\u00ed, donde muchas cooperativas trabajan con recursos limitados, este art\u00edculo parte de un principio sencillo: todo el mundo puede hacerlo mejor con lo que ya tiene a mano, empezando por un smartphone.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_id=\u00bbreasons\u00bb module_class=\u00bbwd-sec\u00bb _builder_version=\u00bb4.27.8&#8243; background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb110px||110px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb68px||68px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; width=\u00bb90%\u00bb max_width=\u00bb800px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.9&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#287dcc\u00bb header_2_font_size=\u00bb38px\u00bb header_2_letter_spacing=\u00bb-1px\u00bb header_2_line_height=\u00bb1.22em\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb750ms\u00bb header_2_font_size_tablet=\u00bb32px\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 id=\"why-photos-matter\">\u00bfPor qu\u00e9 son importantes las fotos para una cooperativa marroqu\u00ed?<\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-bar left\"><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00bb4.27.9&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#43506a\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb header_3_text_color=\u00bb#29ABCF\u00bb custom_margin=\u00bb26px||||false|false\u00bb text_font_size_tablet=\u00bb17px\u00bb text_font_size_phone=\u00bb15px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.75em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-article\">\n<p>A <a href=\"https:\/\/support.google.com\/business\/answer\/6123536\" target=\"_blank\" rel=\"noopener\">foto de producto<\/a> no se limita a \u00abmostrar\u00bb un art\u00edculo. Capta la atenci\u00f3n en un feed de Instagram o en una galer\u00eda de WhatsApp, ayuda al cliente a entender lo que compra y genera confianza en la cooperativa que lo elabora.<\/p>\n<p>En un aceite de arg\u00e1n, una foto clara permite apreciar el color y la textura del producto. En una alfombra o una pieza tejida, revela los motivos y acabados hechos a mano. En la miel, las especias o las mermeladas artesanales, transmite al instante una sensaci\u00f3n de calidad y frescura.<\/p>\n<p>As\u00ed que la verdadera pregunta no es si las fotos importan (siempre importan), sino c\u00f3mo sacarles el m\u00e1ximo partido sin el presupuesto de un fot\u00f3grafo. Una buena foto nunca garantiza por s\u00ed sola una venta, pero elimina un obst\u00e1culo: la duda sobre la calidad real del producto.<\/p>\n<p>Lo que marca la diferencia no es la marca del m\u00f3vil ni el precio de la c\u00e1mara, sino c\u00f3mo se piensan la luz, el encuadre y la preparaci\u00f3n del producto antes incluso de pulsar el disparador.<\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_id=\u00bbsecret\u00bb module_class=\u00bbwd-sec\u00bb _builder_version=\u00bb4.27.8&#8243; background_color=\u00bb#f4f8ff\u00bb custom_padding=\u00bb110px||110px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb68px||68px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; width=\u00bb90%\u00bb max_width=\u00bb800px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.9&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#287dcc\u00bb header_2_font_size=\u00bb38px\u00bb header_2_letter_spacing=\u00bb-1px\u00bb header_2_line_height=\u00bb1.22em\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb750ms\u00bb header_2_font_size_tablet=\u00bb32px\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 id=\"spot-light\">Elegir el lugar y la luz adecuados<\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-bar left\"><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00bb4.27.9&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#43506a\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb custom_margin=\u00bb26px||||false|false\u00bb text_font_size_tablet=\u00bb17px\u00bb text_font_size_phone=\u00bb15px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.75em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-article\">\n<p>La luz natural sigue siendo, con diferencia, la herramienta m\u00e1s accesible y eficaz para una cooperativa. En la pr\u00e1ctica, basta con fotografiar cerca de una ventana, en un momento del d\u00eda en que la luz sea suave: a primera hora de la ma\u00f1ana o a \u00faltima de la tarde, mejor que a mediod\u00eda.<\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/www.webdono.com\/wp-content\/uploads\/2026\/10\/Natural-light-product-photography-setup-compressed.jpg\u00bb alt=\u00bbIlustraci\u00f3n de una sesi\u00f3n de fotos de producto junto a una ventana con un reflector y luz natural\u00bb title_text=\u00bbNatural light product photography setup-compressed\u00bb _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.9&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#43506a\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb custom_margin=\u00bb26px||||false|false\u00bb text_font_size_tablet=\u00bb17px\u00bb text_font_size_phone=\u00bb15px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.75em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Unos cuantos h\u00e1bitos sencillos ya cambian mucho:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>colocar el producto de cara a la ventana, nunca a contraluz;<\/li>\n<li>evitar la luz directa y dura, que crea reflejos y sombras marcadas;<\/li>\n<li>usar una simple tela blanca o una hoja de papel como reflector, para suavizar las sombras;<\/li>\n<li>evitar el flash del m\u00f3vil, que suele dar un resultado plano y amarillento;<\/li>\n<li>probar varias posiciones alrededor de la fuente de luz antes de elegir la mejor.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<blockquote>\n<table width=\"900\">\n<tbody>\n<tr>\n<td width=\"900\">\n<p>Ilustraci\u00f3n (ejemplo ficticio): imagina una cooperativa de mujeres de la regi\u00f3n del Souss que produce aceite de arg\u00e1n. Con solo colocar la botella cerca de una ventana orientada al norte, donde la luz se mantiene estable todo el d\u00eda sin sol directo, conseguir\u00eda un color del aceite fiel a la realidad, sin reflejos que oculten la etiqueta.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>El objetivo es lograr una imagen en la que los colores, las texturas y los detalles del envase se vean perfectamente, sin zonas demasiado oscuras ni quemadas por la luz.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_id=\u00bbharder\u00bb module_class=\u00bbwd-sec\u00bb _builder_version=\u00bb4.27.8&#8243; background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb110px||110px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb68px||68px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; width=\u00bb90%\u00bb max_width=\u00bb800px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.9&#8243; header_text_color=\u00bb#000000&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#287dcc\u00bb header_2_font_size=\u00bb34px\u00bb header_2_letter_spacing=\u00bb-1px\u00bb header_2_line_height=\u00bb1.22em\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb750ms\u00bb header_2_font_size_tablet=\u00bb32px\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 id=\"prepare-product\">Preparar el producto antes de hacer la foto<\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-bar left\"><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00bb4.27.9&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#43506a\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb custom_margin=\u00bb26px||||false|false\u00bb text_font_size_tablet=\u00bb17px\u00bb text_font_size_phone=\u00bb15px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.75em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-article\">\n<p>Una buena foto se prepara antes incluso de sacar el m\u00f3vil. En un producto alimentario, cosm\u00e9tico o artesanal, cada detalle visible en pantalla cuenta el doble, porque el cliente no puede tocar el producto antes de comprarlo.<\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/www.webdono.com\/wp-content\/uploads\/2026\/10\/Product-preparation-checklist-before-the-shoot-compressed.jpg\u00bb alt=\u00bbIlustraci\u00f3n de una lista de comprobaci\u00f3n para preparar un producto artesanal antes de una sesi\u00f3n de fotos\u00bb title_text=\u00bbProduct preparation checklist before the shoot-compressed\u00bb _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.9&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#43506a\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb custom_margin=\u00bb26px||||false|false\u00bb text_font_size_tablet=\u00bb17px\u00bb text_font_size_phone=\u00bb15px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.75em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Antes de disparar, unas cuantas comprobaciones sencillas evitan la mayor\u00eda de las sorpresas desagradables:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>limpiar el producto y quitar el polvo o las marcas de manipulaci\u00f3n;<\/li>\n<li>comprobar que el envase no est\u00e1 da\u00f1ado ni mal cerrado;<\/li>\n<li>asegurarse de que la etiqueta est\u00e1 bien pegada y es legible;<\/li>\n<li>revisar el tap\u00f3n o el cierre del recipiente;<\/li>\n<li>retirar los objetos innecesarios alrededor del producto;<\/li>\n<li>comprobar que el producto est\u00e1 intacto, sin defectos visibles.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<blockquote>\n<table width=\"900\">\n<tbody>\n<tr>\n<td width=\"900\">\n<p>Ilustraci\u00f3n (ejemplo ficticio): una cooperativa de tejido del Medio Atlas podr\u00eda, antes de cada foto, quitar el polvo a sus alfombras y alisar los flecos a mano. Este simple gesto, repetido de forma sistem\u00e1tica, evita tener que repetir las fotos m\u00e1s tarde.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>Este paso lleva unos minutos, pero evita publicar una imagen que d\u00e9 una impresi\u00f3n descuidada del trabajo de la cooperativa.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_id=\u00bbfinal\u00bb module_class=\u00bbwd-sec\u00bb _builder_version=\u00bb4.27.8&#8243; background_color=\u00bb#f4f8ff\u00bb custom_padding=\u00bb110px||110px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb68px||68px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; width=\u00bb90%\u00bb max_width=\u00bb800px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.9&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#287dcc\u00bb header_2_font_size=\u00bb38px\u00bb header_2_letter_spacing=\u00bb-1px\u00bb header_2_line_height=\u00bb1.22em\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb750ms\u00bb header_2_font_size_tablet=\u00bb32px\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 id=\"background\">Elegir un fondo sencillo y adecuado<\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-bar left\"><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00bb4.27.9&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#43506a\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb custom_margin=\u00bb26px||||false|false\u00bb text_font_size_tablet=\u00bb17px\u00bb text_font_size_phone=\u00bb15px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.75em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Un fondo recargado siempre desv\u00eda la atenci\u00f3n del propio producto. En la pr\u00e1ctica, un fondo sencillo (blanco, beige, madera clara o una tela neutra) realza de forma natural los colores y las texturas de un producto artesanal o alimentario.<\/p>\n<p>Una tabla de madera clara funciona muy bien para especias o productos locales. Una tela neutra o un mantel liso sienta bien a la mayor\u00eda de los cosm\u00e9ticos naturales. Para la cer\u00e1mica o los textiles, una superficie natural puede reforzar el car\u00e1cter aut\u00e9ntico del producto.<\/p>\n<table width=\"900\">\n<tbody>\n<tr>\n<td width=\"900\">\n<blockquote>\n<p>Ilustraci\u00f3n (ejemplo ficticio): una cooperativa alimentaria especializada en mermeladas y especias podr\u00eda fotografiar sus tarros sobre una tabla de madera en bruto, con algunas especias sueltas al lado.<\/p>\n<\/blockquote>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Un escenario m\u00e1s elaborado (un taller, un telar, una cesta de cosecha) tambi\u00e9n puede ser pertinente para mostrar el origen y la artesan\u00eda del producto, a diferencia de una foto de producto pensada para presentar el art\u00edculo con claridad.<\/p>\n<p>En ambos casos: no sobrecargues la composici\u00f3n.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_id=\u00bbharder\u00bb module_class=\u00bbwd-sec\u00bb _builder_version=\u00bb4.27.8&#8243; background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb110px||110px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb68px||68px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; width=\u00bb90%\u00bb max_width=\u00bb800px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.9&#8243; header_text_color=\u00bb#000000&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#287dcc\u00bb header_2_font_size=\u00bb34px\u00bb header_2_letter_spacing=\u00bb-1px\u00bb header_2_line_height=\u00bb1.22em\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb750ms\u00bb header_2_font_size_tablet=\u00bb32px\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 id=\"framing-types\">Dominar el encuadre y los distintos tipos de fotos<\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-bar left\"><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00bb4.27.9&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#43506a\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb header_3_text_color=\u00bb#29ABCF\u00bb custom_margin=\u00bb26px||||false|false\u00bb text_font_size_tablet=\u00bb17px\u00bb text_font_size_phone=\u00bb15px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.75em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>A una cooperativa le conviene variar los tipos de fotos en lugar de repetir siempre el mismo \u00e1ngulo. Cada tipo de toma responde a una necesidad concreta del cliente.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.webdono.com\/wp-content\/uploads\/2026\/10\/The-4-essential-framings-in-product-photography-compressed.jpg\u00bb alt=\u00bbIlustraci\u00f3n de los cuatro tipos de encuadre: plano general, primer plano, envase y producto en uso\u00bb title_text=\u00bbThe 4 essential framings in product photography-compressed\u00bb _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.9&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#43506a\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb header_3_font=\u00bb||on||||||\u00bb header_3_text_color=\u00bb#29ABCF\u00bb custom_margin=\u00bb26px||||false|false\u00bb animation_style=\u00bbzoom\u00bb text_font_size_tablet=\u00bb17px\u00bb text_font_size_phone=\u00bb15px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.75em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3><strong>La foto general del producto<\/strong><\/h3>\n<p>El producto completo, bien centrado, con suficiente espacio alrededor.<\/p>\n<h3><strong>El primer plano<\/strong><\/h3>\n<p>Detalles, texturas o acabados: el grano de una pieza de cer\u00e1mica, la textura de un jab\u00f3n, la trama apretada de una alfombra.<\/p>\n<h3><strong>Las distintas caras del envase<\/strong><\/h3>\n<p>La etiqueta, la informaci\u00f3n de la parte trasera o los distintos lados del envase.<\/p>\n<h3><strong>El producto en uso<\/strong><\/h3>\n<p>El producto utilizado o colocado en su entorno natural.<\/p>\n<table width=\"900\">\n<tbody>\n<tr>\n<td width=\"900\">\n<blockquote>\n<p>Ilustraci\u00f3n (ejemplo ficticio): una cooperativa de d\u00e1tiles podr\u00eda fotografiar sus frutos sueltos en una cesta tradicional (vista general), despu\u00e9s en primer plano para mostrar la textura, luego la etiqueta de la bolsa y, por \u00faltimo, en un peque\u00f1o plato listos para servir.<\/p>\n<\/blockquote>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Es mejor dejar espacio alrededor del producto en lugar de recortarlo demasiado, y adaptar el encuadre a su destino: foto cuadrada para Instagram, foto m\u00e1s ancha para una web y formato vertical para WhatsApp Business.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_id=\u00bbfinal\u00bb module_class=\u00bbwd-sec\u00bb _builder_version=\u00bb4.27.8&#8243; background_color=\u00bb#f4f8ff\u00bb custom_padding=\u00bb110px||110px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb68px||68px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; width=\u00bb90%\u00bb max_width=\u00bb800px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.9&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#287dcc\u00bb header_2_font_size=\u00bb38px\u00bb header_2_letter_spacing=\u00bb-1px\u00bb header_2_line_height=\u00bb1.22em\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb750ms\u00bb header_2_font_size_tablet=\u00bb32px\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 id=\"smartphone-photos\">Usar el smartphone para conseguir mejores fotos<\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-bar left\"><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00bb4.27.9&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#43506a\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb custom_margin=\u00bb26px||||false|false\u00bb text_font_size_tablet=\u00bb17px\u00bb text_font_size_phone=\u00bb15px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.75em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Un smartphone reciente basta de sobra para empezar. Lo que marca la diferencia no es el modelo del dispositivo, sino c\u00f3mo se usa.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>limpiar el objetivo con un pa\u00f1o suave antes de cada sesi\u00f3n;<\/li>\n<li>priorizar siempre la luz natural frente al flash;<\/li>\n<li>evitar el zoom digital: es mejor acercarse f\u00edsicamente al producto;<\/li>\n<li>estabilizar el m\u00f3vil para evitar fotos movidas;<\/li>\n<li>activar la cuadr\u00edcula de encuadre de la c\u00e1mara en los ajustes;<\/li>\n<li>hacer varias fotos desde \u00e1ngulos ligeramente distintos;<\/li>\n<li>comprobar la nitidez directamente en la pantalla.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Es mejor dominar a fondo la herramienta que ya tienes que esperar a tener el equipo ideal para empezar a publicar.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_id=\u00bbharder\u00bb module_class=\u00bbwd-sec\u00bb _builder_version=\u00bb4.27.8&#8243; background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb110px||110px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb68px||68px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; width=\u00bb90%\u00bb max_width=\u00bb800px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.9&#8243; header_text_color=\u00bb#000000&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#287dcc\u00bb header_2_font_size=\u00bb34px\u00bb header_2_letter_spacing=\u00bb-1px\u00bb header_2_line_height=\u00bb1.22em\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb750ms\u00bb header_2_font_size_tablet=\u00bb32px\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 id=\"editing-photos\">Editar las fotos sin desvirtuar el producto<\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-bar left\"><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00bb4.27.9&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#43506a\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb header_3_text_color=\u00bb#29ABCF\u00bb custom_margin=\u00bb26px||||false|false\u00bb text_font_size_tablet=\u00bb17px\u00bb text_font_size_phone=\u00bb15px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.75em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Una edici\u00f3n ligera puede mejorar una foto sin transformarla: brillo, contraste, exposici\u00f3n y, si hace falta, un ligero recorte.<\/p>\n<p><strong>La regla que nunca hay que olvidar: la foto debe ser fiel al producto real.<\/strong><\/p>\n<p>Evita:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>colores excesivamente saturados que ya no se corresponden con la realidad;<\/li>\n<li>retoques exagerados que dan un aspecto artificial;<\/li>\n<li>eliminar detalles importantes;<\/li>\n<li>cualquier cambio que pueda inducir a error al cliente sobre el aspecto real del producto.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_id=\u00bbsecret\u00bb module_class=\u00bbwd-sec\u00bb _builder_version=\u00bb4.27.8&#8243; background_color=\u00bb#f4f8ff\u00bb custom_padding=\u00bb110px||110px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb68px||68px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; width=\u00bb90%\u00bb max_width=\u00bb800px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.9&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#287dcc\u00bb header_2_font_size=\u00bb38px\u00bb header_2_letter_spacing=\u00bb-1px\u00bb header_2_line_height=\u00bb1.22em\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb750ms\u00bb header_2_font_size_tablet=\u00bb32px\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 id=\"digital-channels\">Adaptar las fotos a los distintos canales digitales<\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-bar left\"><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00bb4.27.9&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#43506a\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb custom_margin=\u00bb26px||||false|false\u00bb text_font_size_tablet=\u00bb17px\u00bb text_font_size_phone=\u00bb15px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.75em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>A menudo la misma foto puede reutilizarse, pero a veces necesita algunos ajustes. Un <a href=\"https:\/\/www.webdono.com\/es\/web-corporativa-2\/\" target=\"_blank\" rel=\"noopener\">sitio web<\/a>, una p\u00e1gina de Instagram, una <a href=\"https:\/\/www.webdono.com\/es\/tienda-online\/\" target=\"_blank\" rel=\"noopener\">tienda online<\/a> o un cat\u00e1logo de WhatsApp Business no tienen exactamente las mismas exigencias de formato.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/www.webdono.com\/wp-content\/uploads\/2026\/10\/Reusing-a-product-photo-across-digital-channels-compressed.jpg\u00bb alt=\u00bbIlustraci\u00f3n de una misma foto de producto adaptada a un sitio web, a las redes sociales y a WhatsApp Business\u00bb title_text=\u00bbReusing a product photo across digital channels-compressed\u00bb _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.9&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#43506a\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb custom_margin=\u00bb26px||||false|false\u00bb text_font_size_tablet=\u00bb17px\u00bb text_font_size_phone=\u00bb15px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.75em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Un sitio corporativo o una tienda online suelen admitir fotos m\u00e1s anchas. Instagram favorece los formatos cuadrados o verticales. WhatsApp Business favorece las fotos sencillas y directas.<\/p>\n<p>Aqu\u00ed es tambi\u00e9n donde el acompa\u00f1amiento digital puede marcar la diferencia: m\u00e1s all\u00e1 de las propias fotos, <a href=\"https:\/\/www.webdono.com\/es\/gestion-de-redes-sociales\/\" target=\"_blank\" rel=\"noopener\">la gesti\u00f3n de redes sociales<\/a> y la presentaci\u00f3n de un cat\u00e1logo online dependen directamente de la calidad de los elementos visuales del producto. Una agencia especializada en el acompa\u00f1amiento digital de cooperativas marroqu\u00edes y <a href=\"https:\/\/www.webdono.com\/services\/\" target=\"_blank\" rel=\"noopener\">peque\u00f1os negocios<\/a> puede ayudar a estructurar esta presencia.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_id=\u00bbharder\u00bb module_class=\u00bbwd-sec\u00bb _builder_version=\u00bb4.27.8&#8243; background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb110px||110px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb68px||68px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; width=\u00bb90%\u00bb max_width=\u00bb800px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.9&#8243; header_text_color=\u00bb#000000&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#287dcc\u00bb header_2_font_size=\u00bb34px\u00bb header_2_letter_spacing=\u00bb-1px\u00bb header_2_line_height=\u00bb1.22em\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb750ms\u00bb header_2_font_size_tablet=\u00bb32px\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 id=\"new-value\">Una buena foto puede dar un nuevo valor a tus productos<\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-bar left\"><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00bb4.27.9&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#43506a\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb header_3_text_color=\u00bb#29ABCF\u00bb custom_margin=\u00bb26px||||false|false\u00bb text_font_size_tablet=\u00bb17px\u00bb text_font_size_phone=\u00bb15px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.75em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Hacer buenas fotos de producto no depende solo del equipo disponible. Una luz natural bien aprovechada, un producto bien preparado, un fondo sencillo, un encuadre cuidado, un smartphone bien dominado y una edici\u00f3n ligera bastan ya para transformar la presentaci\u00f3n de un producto, sin grandes inversiones.<\/p>\n<p>Para una <a href=\"https:\/\/www.lartisanatdumaroc.ma\/\" target=\"_blank\" rel=\"noopener\">cooperativas de Marruecos<\/a> en la que conf\u00edan las tiendas, estas fotos no solo sirven para vender: tambi\u00e9n cuentan una historia de saber hacer, identidad y profesionalidad que merece mostrarse tal como es, sin artificios.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_id=\u00bbcontact\u00bb module_class=\u00bbwd-sec wd-cta\u00bb _builder_version=\u00bb4.27.9&#8243; use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb145deg\u00bb background_color_gradient_stops=\u00bbrgba(30,58,138,0.80) 0%|rgba(37,99,235,0.64) 47%|rgba(8,145,178,0.44) 100%\u00bb background_color_gradient_overlays_image=\u00bbon\u00bb background_color_gradient_start=\u00bb#1e3a8a\u00bb background_color_gradient_end=\u00bb#0891b2&#8243; background_image=\u00bbhttps:\/\/www.webdono.com\/wp-content\/uploads\/2024\/06\/webdono-bg.jpeg\u00bb parallax=\u00bbon\u00bb custom_padding=\u00bb150px||150px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb78px||78px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; width=\u00bb90%\u00bb max_width=\u00bb800px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.9&#8243; header_2_font=\u00bbPoppins|800|||||||\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb42px\u00bb header_2_letter_spacing=\u00bb-1px\u00bb header_2_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb750ms\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb29px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>\u00bfNecesitas ayuda para llevar m\u00e1s lejos tu presencia digital?<\/h2>\n<p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/www.webdono.com\/es\/contactanos\/\u00bb button_text=\u00bbContacta con WebDono\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.27.9&#8243; custom_button=\u00bbon\u00bb button_text_size=\u00bb16px\u00bb button_text_color=\u00bb#2563eb\u00bb button_bg_color=\u00bb#ffffff\u00bb button_border_radius=\u00bb40px\u00bb button_letter_spacing=\u00bb1px\u00bb button_font=\u00bbPoppins|600||on|||||\u00bb button_icon=\u00bb%%24%%\u00bb custom_padding=\u00bb17px|42px|17px|42px|true|true\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb14px|31px|14px|31px|true|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb button_text_size_tablet=\u00bb\u00bb button_text_size_phone=\u00bb13px\u00bb button_text_size_last_edited=\u00bbon|phone\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_vertical=\u00bb20px\u00bb box_shadow_blur=\u00bb45px\u00bb box_shadow_spread=\u00bb-12px\u00bb box_shadow_color=\u00bbrgba(0,0,0,0.28)\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb module_id=\u00bbharder\u00bb module_class=\u00bbwd-sec\u00bb _builder_version=\u00bb4.27.8&#8243; background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb110px||110px||true|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb68px||68px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; width=\u00bb90%\u00bb max_width=\u00bb800px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.9&#8243; header_text_color=\u00bb#000000&#8243; header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_color=\u00bb#287dcc\u00bb header_2_font_size=\u00bb34px\u00bb header_2_letter_spacing=\u00bb-1px\u00bb header_2_line_height=\u00bb1.22em\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb750ms\u00bb header_2_font_size_tablet=\u00bb32px\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: center;\" id=\"lets-talk\">Hablemos de ello:<\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.8&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"wd-bar left\"><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00bb4.27.9&#8243; text_font=\u00bbInter||||||||\u00bb text_text_color=\u00bb#43506a\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb1.9em\u00bb header_3_text_color=\u00bb#29ABCF\u00bb custom_margin=\u00bb26px||||false|false\u00bb text_font_size_tablet=\u00bb17px\u00bb text_font_size_phone=\u00bb15px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.75em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>\u00bfC\u00f3mo hace actualmente tu cooperativa las fotos de sus productos?<\/strong><\/li>\n<\/ul>\n<p><strong><\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>\u00bfUs\u00e1is un smartphone o una c\u00e1mara?<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>\u00bfCu\u00e1l es la mayor dificultad que encontr\u00e1is al fotografiar vuestros productos?<\/strong><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; 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