If you are a business owner, no matter the type and size of your business, you need to have a website that will represent your brand on the digital world. In this day and age, we are connected to the internet more than ever, and we use it regarding pretty much all aspects of our life. Need to know when the doctor’s office will be open? You search it up online. Want to find out about new restaurants in your area? You search it up online. Want to know how to use a newly-purchased tool? You look it up online! Similarly, people will look up your business name on the internet and whatever comes up is their first impression of you. Now you sure would like to make a good first impression on potential customers right? In order to achieve that, you will first need an interesting website. 

There are many types of websites out there that can be used to fit your specific brand, all depending on the type of business model that you run. Whether you want to sell products online or not, what kind of functions you want the website to have, and what type of business model you run… These are all factors to keep in mind when considering what type of website to go with for your business.  

One of the most popular types of websites that are widely used by brands all over the world are business websites. They are known for being practical, user-friendly, and highly effective. If you are considering a business website to go with your brand and wish to learn more about this type of websites, please keep on reading.

What is a business website?

A business website is a type of websites used by brands to mark their online presence and place their business on the digital map. It is one of the most flexible and versatile type of website, with a simple design and practical functions. A business website is your brand’s window onto the online world, where potential customers can see in and get an idea of what you’re all about. It’s like flying that provides your business’s details, except it’s a digital and interactive one.

A business website showcases your brand’s identity, its purpose, its values, and other information concerning your business. It is perfect for entities with a commercial purpose but not wanting any direct online sales. With that being said, a business website can perfectly include all the products and services you carry except without the possibility of purchasing them online. In this case, your main goal is to get potential customers familiar with your brand, show them what you can offer them, then send then out to your store or office location.

In simple terms, your business website will be your brand’s business card, which will encourage customers to reach out and contact you, providing an opportunity to drive more sales.

The purpose of a business website

The purpose of a business website can be whatever you want it to be.  

Mainly, a business website is used to mark a brand’s online presence, as a central part of a bigger marketing plan. It serves the purpose of introducing your brand to new potential clients who are curious about it, and telling them everything they need to know about how it works. When customers will know more about your story, your products and services, where to contact you and where to find you, the business will run so much smoother and easier. A business website, in its essence, is your own little location on the internet that will tell visitors everything they need to know about you. 

Also, you can optimize your business website to come up on search engine result pages, which will organically drive in new people that didn’t previously know about your brand. This means even more sales and recognition for your business, which wouldn’t have been previously possible without a website. This type of website will give your brand a chance to experience a bloom in sales and drive in so much new business. 

Things your business website should include.

Who you are

The first your business website should clearly showcase is your brand, your logo, your slogan, your specialty, what you stand for etc. Your business website should clearly state all the basic information people need to know about your business and how it works.

Your products and services

On your business website, you should include detailed information about all products and services you can offer to customers. This way, it is easier for them to decide to contact you/purchase from you in the future.

Your brand’s visuals

Something else that is important to include in your business website is imagery that represents your brand. Visuals are a great way to attract visitors’ attention and pique their interest, which can potentially lead them to do business with you. Make sure your visuals are unique and paint an authentic image of your brand.

Contact information

Once a visitor is on your business website and are already interested in your brand, the next thing you want them to have is your contact info. Easily accessible contact information are an essential key to drive in more sales and more potential customers.

Location and opening hours

If your business has a physical location like an office, a store, a restaurant etc., one of the most essential things to add to your business website, would be your location and your hours of operation.

Reviews and testimonials

Another thing that potential customers will absolutely love to see on your business website is reviews and testimonials. This serves as a way for clients to know that your business is legit, therefore pushing them to purchase from you/work with you.

Overall, a business website is a great option you can go for when choosing a website type for your brand. It will do a great job of marking up your little territory online, and telling future clients everything they need to know about you. If you are interested in creating a business website for your brand, don’t hesitate to contact us to get a quote, or check out our packs here.